Seo Books


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The best seo books:

The Best Damn Google Seo Book - Black & White Edition: Search Engine Optimizatio
Price:
US $21.88
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Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

  • ISBN13: 9780470100929
  • Condition: USED – VERY GOOD
  • Notes:

Rating: (out of 20 reviews)

List Price: $ 39.99
Price: $ 19.78

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO Reviews

Review by Diane Cipollo:

Creating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as important to the marketing of a website as image optimization is to its graphic design. For dynamic-driven websites such as BellaOnline, it is a continuous challenge to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book.

The authors begin with a discussion of the programming environment including setting up the MySQL server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most important aspects of search engine optimization is the URL. The URLs that you generate for your pages must not only be search engine friendly but also people friendly. The authors discuss how to make the task of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site’s search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.

Your site visitors enjoy those cool looking interactive features, such as fancy menus, that can be created using JavaScript, Ajax and Flash. These same features make it difficult for search engines to find your site. However, web readers have come to expect a certain amount of interactivity and without at least a few of these goodies, your site will be bland by today’s standards. The authors discuss this problem and cover several ways to help such as generating SEO images and the use of graphic text.

One of the most popular ways to promote a website is with RSS feeds and syndication. To be effective, these feeds must be updated as new content is added to your site. This can be time consuming especially if your site is updated several times a minute. Two answers to this problem offered by the authors are to automate the generation of RSS feeds with a PHP class and displaying feeds with SimplePie.

A standard for a good search engine friendly site is a good sitemap system. As with RSS feeds, keeping a sitemap updated can be a challenge and the authors show you how to create a traditional and an XML-based sitemap. Once your site is live, your job as an IT professional has just begun. There are many SEO technical issues the authors touch on including maintaining your site, changing hosts and cross linking.

One thing that makes a technical-heavy book like this more helpful is a working example that incorporates what you have learned. The case study for this book is an E-commerce store and catalog. The authors have also covered how to enhance a pre-existing site to be more search engine friendly and how to create a search engine optimized blog using WordPress.

Jaimie Sirovich is a search engine marketing consultant, programmer and administrator for the search engine marketing blog SEOEgghead. Cristian Darie is a software engineer and author of several books and tutorials on AJAX, ASP.NET, PHP and SQL. [...]

Buy Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO now for only $ 19.78!

The Best Damn Google Seo Book – Black & White Edition: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1)

This short Google SEO book will cover pretty much everything you need to know about Search Engine Optimization in a non-confusing matter. When it comes to Internet and/or Web Marketing today you must have an understanding of exactly what SEO is, it’s purposes, and most of all, how to implement it when designing your web pages. Understanding Search Engine Optimization is critical for proper Web Development. Search Engines are how most of the sites are going to generate the bulk of their site traffic. So I wanted to create a quick reference book that’s easy to understand for both the Novice and Advanced Webmaster alike.

Rating: (out of 1 reviews)

List Price: $ 29.99
Price: $ 29.99

The Best Damn Google Seo Book – Black & White Edition: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1) Reviews

Buy The Best Damn Google Seo Book – Black & White Edition: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1) now for only $ 29.99!

SEO: Search Engine Optimization Bible

Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

  • ISBN13: 9780470452646
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 24 reviews)

List Price: $ 39.99
Price: $ 11.91

SEO: Search Engine Optimization Bible Reviews

Review by J. S. Robinson:

This book should be titled “SEM Overview with some SEO sprinkled in”.

It contains misinformation, misconceptions, and myths (particularly on CMS and dynamic sites that use query strings). There about 40-50 pages in this book that are worth reading in regards to SEO, and misses out on a lot more. SEM gets a lot of pages (how to run a PPC campaign) and the rest is fluff.

What’s missing? To start: no recommendations on real SEO implementation, just that you should do things. Sure, you should write a good Title tag and Meta Description, but how long should they be? What density of keywords? Should you try to get more than one keyword in a Title tag?

Inbound links section is woefully short, 10 pages of real content, 2 pages covering directories, and the directories to submit to is a list five entries long. There are many more that count than these five.

Following the steps in this book can certainly get a site headed in the right direction, but if your market is already competitive in terms of SEO, this is just the tip of the iceberg, and it doesn’t really give a structure for understanding how much work is involved (there is a lot of it) or how long it will really take.

All in all, you can get all this and much much more from just a few web sites. If you feel you need to read it on paper, then print the sites out.

Buy SEO: Search Engine Optimization Bible now for only $ 11.91!

The Best Damn Google Seo Book: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1)

This short Google SEO book will cover pretty much everything you need to know about Search Engine Optimization in a non-confusing matter. When it comes to Internet and/or Web Marketing today you must have an understanding of exactly what SEO is, it’s purposes, and most of all, how to implement it when designing your web pages. Understanding Search Engine Optimization is critical for proper Web Development. Search Engines are how most of the sites are going to generate the bulk of their site traffic. So I wanted to create a quick reference book that’s easy to understand for both the Novice and Advanced Webmaster alike.

Rating: (out of 1 reviews)

List Price: $ 34.99
Price: $ 34.99

The Best Damn Google Seo Book: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1) Reviews

Buy The Best Damn Google Seo Book: Search Engine Optimization Techniques That Will Increase Your Search Engine Ranking! (Volume 1) now for only $ 34.99!

Search Engine Optimization (SEO) Secrets

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies Demonstrates how to perform a professional SEO Web site audit Reveals the techniques that current SEO leaders use to remain high in rankings Divulges secrets for spying on your competitors’ ranking techniques

List Price: $ 39.99
Price: $ 26.39

Always On Top

Always On Top – explains how to develop top ranking search engine websites even in very competitive markets. It is written by Kamau Austin a successful search engine marketer with over 25 websites. His sites rank highly for very competitive keywords like business grants and loans. He is in the top 20 sites in the world for some search terms over against 128 million competing sites. This book is written for the average Internet entrepreneur and shows how to drive targeted customers to their websites with 7 innovate strategies. Unlike other SEO books it goes beyond simple SEO techniques and tactics and also gives insights into monetizing your website with Google Adsense, link brokering, and advertising. It also focuses on getting search engine traffic for new products which don’t have large search term usage yet from the major search engines. This is a deal breaker for the insights and tactics of most SEO books, but this is the strength of reading Always On Top. It looks to shine with insights where other SEO books find limitations.

Rating: (out of 1 reviews)

List Price: $ 47.00
Price: $ 47.00

Always On Top Reviews

Buy Always On Top now for only $ 47.00!

SEO Answer Book Special Edition Website Optimization for Real Estate Professionals

According to Realtor.com…Homebuyers used the Internet more than other media to search for homes; Internet usage for searching was 71%, which is more then used newspapers (41%), home book or magazines (24%), Television (17%). (NAR Profile of Home Buyers and Sellers 2003) ~ Homebuyers who search for homes online are more likely than other buyers to use a real estate professional to buy their home. (NAR Profile of Home Buyers and Sellers 2003) ~ Homebuyers, who found an agent online, were more satisfied with their agents than traditional buyers in all aspects of the home buying process. (CAR Internet Versus Traditional Buyers Study 2003). — These are just a few of the reasons now, more than ever, you need to be found at the top of search engines and SEO Answer Book Special Edition can get you there.

List Price: $ 19.99
Price: $ 19.99

SEO Answer Book

Get Inside the Mind of a 0/hr SEO Consultant — Before Your Competition Does! — What makes a search engine optimization consultant worth 0 per hour? Results! How does he get results? It take three things!Asking the right questions, Getting the right answers, And the burning desire to succeed. SEO Answer Book provides the first two. If you have the burning desire to be #1 on Google, Yahoo! and MSN, read SEO Answer Book – Before your competition does!

Rating: (out of 2 reviews)

List Price: $ 19.99
Price: $ 19.99

SEO Answer Book Reviews

Review by M. Shiffer:

Book was 150 pages, once you take out the vast expanse of white space, it boiled down to about 30 pages of material. This book really should have just been published as a free PDF. The style is that of a question and answer for each topic covered in the book. It does not go into a great deal of detail. However, the book does provide introduction into the world of SEO and some of the basics to look out for.

Buy SEO Answer Book now for only $ 19.99!

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