Internet Marketing Books

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The best internet marketing books:

Book Go Pro Becoming a Network internet Marketing development Eric Worre
Price:
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The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site

This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don’t play second fiddle to your competition…be the firm that EVERYBODY sees when they search for your services! Topics covered include: SEO and PPC keyword research. On-page optimization. Using blogging, content, and social networking sites to promote your web site. Using social bookmarking sites. Using an information hub to guide search engine spiders to find your links. Using XML sitemaps to help the search engines find your web pages. How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars. How to write winning paid search ads and landing pages. How all the pieces of search engine marketing fit together into a cohesive plan.

Rating: (out of 1 reviews)

List Price: $ 49.95
Price: $ 39.17

The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site Reviews

Buy The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site now for only $ 39.17!

Internet Marketing: How to get a Website that Works for Your Business

Seventy per cent of UK businesses have a website. But 90 per cent of those websites don’t fulfil the expectations of their business owners and don’t provide the services their customers are seeking. Nigel T Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must: define the type of website the particular business needs; understand what customers want from the website; analyse problems and defects in their existing website; select the correct keywords to target profitable customers; enable search engines to find the website quickly and rank it highly; make sure the website is easy to use and accessible to all; research competitors’ websites; find the right web developers and communicate effectively with them; and, test the website thoroughly before it goes live.

Rating: (out of 2 reviews)

List Price: $ 12.50
Price: $ 9.89

Internet Marketing: How to get a Website that Works for Your Business Reviews

Review by Paz:

Nigel Packer’s book is brilliant and amazingly easy to understand. I learned so much that now my business is taking a turn in the right direction.

Buy Internet Marketing: How to get a Website that Works for Your Business now for only $ 9.89!

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well

  • ISBN13: 9780470420904
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 20 reviews)

List Price: $ 22.95
Price: $ 13.31

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Reviews

Review by Paul Kruger:

I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.

I bought the book.

I followed the instructions.

I now have THREE different sites on page one of Yahoo ( without paying them their 9 fee! )

and one on page one of Google. All within two weeks of reading the book.

It works !

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Buy The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing now for only $ 13.31!

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they’ll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.

  • ISBN13: 9780470100349
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Rating: (out of 20 reviews)

List Price: $ 24.95
Price: $ 14.32

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond Reviews

Review by D. Kluz:

I got through this entire book in under an hour. Unless you’re looking for the most basic of introductions to online affiliate marketing and pay-per-click advertising, save your money. This book is so basic it can’t even be called a primer. Fully half the book is used to describe how to sign up with affiliate programs and create an Adwords account. This book offers no guidance on researching profitable niches or keywords, doesn’t even mention an “ad portfolio” or describe why you may (or may not) want to manage your ads with a portfolio approach, and gives the most simplistic formulas for measuring campaign performance. The most sophisticated advice it gives can be summed up in two sentences: “Don’t set your daily budget too high; you may lose a lot of money quickly.” and “Make sure your campaigns are bringing in more money than you are spending.” The final chapter is called “Working At Home: Legal and Tax Requirements.” It touches on “starting your own business” topics so lightly that the chapter would have been better left out.

Buy Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond now for only $ 14.32!

The Condensed Book of Internet Marketing: For Those Who Have Better Things To Do With Their Time

The Condensed Book of Internet Marketing gets right to the point and provides immediate help for anyone who feels overwhelmed with websites, software, coding, databases, email campaigns, sales letters, SEO, content writing, keywords, links, ecommerce tools, AdSense, blogging, social networks, subdomains, and all of the other components that go into launching a successful and profitable Internet marketing campaign. The Condensed Book of Internet marketing is easy to read and also includes basic marketing principles that still apply to any kind of marketing campaign. While The Condensed Book of Internet Marketing covers the basics, it also covers the concerns that can come up on even the most advanced Internet marketing campaigns. The Condensed Book of Internet Marketing is a comprehensive resource for anyone involved in the Internet industry.

List Price: $ 16.95
Price: $ 16.95

From Book to Market: Internet Marketing, Sales and Promotion. . .For Your Book

Are you ready to sell more books and make more money? This book will show you how to: *Sell and promote your book on your own website, on Amazon and other online bookstores*Sell your book as an ebook*Promote on the internet using web 2.0 and social networking sites including Twitter, article sites, and Facebook advertising*Make your own book trailer for free*Set up a website with a shopping cart and how to build a list for marketing *Set up a blog to connect with your audience and tips on how to blog for best results *Set up the business behind the book and much more! Includes an award-winning marketing plan.

List Price: $ 19.98
Price: $ 19.98

The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books

The buzz word in publishing houses and at writer s conferences these days is platform.
As in, What is the author s platform?
With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book.
The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher s mouth water.
But what about authors who aren t widely known or acclaimed? How does the ordinary guy build a credible platform?
The answer: the Internet. Today you can build an international platform right from your kitchen table even if your kitchen table is in Manhattan…Kansas.

Rating: (out of 16 reviews)

List Price: $ 14.95
Price: $ 9.08

The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books Reviews

Review by Jeff Lippincott:



This book was not one of my favorites. I did not find it to be particularly well written, nor outlined well. And to make matters worse, I didn’t think it was long enough to legitimately be called a real book. The body of the book is only 132 pages long. Then comes a less-than Directory of Resources from pages 133 to 140. And the book ends on page 143. There is an Introduction and 9 chapters as follows:

1. The truth about publishing

2. Web site strategies

3. Setting up your Web site

4. Web site enhancement tools

5. Building your expert status

6. Online marketing strategies

7. Online media opportunities

8. Amazon.com success strategies

9. Final thoughts

Without question this book is just another of a long line of Internet Marketing books on the market today. There is little new between its covers. Ever since early 2006 I have been aware of the author’s “Internet Platform” because I read a couple of her books and Googled her name to find all the marketing techniques she had been using to promote herself and her business ventures. Overall, I have been impressed with the author and the self promotion techniques she has employed online. Unfortunately I have not found her to be a particularly good writer. Sorry. She does not focus on a subject well in her books and fully explain it. She tends to get sidetracked. And her editors (if she has them) don’t catch her on this.

The title of the instant book provides that this book is an “author’s guide” to Internet marketing. But what kind of author are we talking about? Is it an author of fiction, i.e., romance writers, fantasy writers, science fiction writers, chik lit writers, mystery writers, etc? If so, then why was there a need for Chapter 5 regarding “Building an Expert Status?” Is it an author of nonfiction, i.e., business writers, how-to writers, or some other book that needs to be written by an expert? If so, then why didn’t the title to the book specify it was about authors who write nonfiction? Or is it not really an author at all, but instead a consultant who does some writing? If so, then why did the title to the book even include the term “author” at all?

The book is clearly an overview of the Internet Marketing tools and techniques the author has used to create her own Online Platform. But is she just an author? Or is she more like Dan S. Kennedy who she profiled in Chapter 4? He says he is first and formost a consultant and he publishes primarily for self-promotion reasons. He says there may be some profit from publishing books, but that is a distant consideration. So having said all this, is the book really one for authors? Or is it one for consultants? I think the latter.

Knowing what I know about Internet Marketing for authors, I was disappointed in the coverage of Amazon.com. I don’t think an author should have shopping cart technology embedded in their author Web sites. I say this because authors should seek to maximize sales of their books on Amazon so the books will rank high on Amazon’s top sales list ranking. The author should become an affiliate of Amazon and direct sales from their author site to Amazon where Amazon will process the sale. Their author blog or blogs should direct traffic to Amazon for book sales, too. If Amazon processes the sale, then there is no need for the author to have a shopping cart on their site.

I was also disappointed in the coverage of Amazon.com since Chapter 8 did not come close to helping the reader with Amazon as compared to the coverage presented in “Sell Your Book on Amazon” (ISBN: 1432701967). The instant book being reviewed could have re-written the best of that book and included it as Chapter 8. But that is not the case, unfortunately.

If the title were changed so it properly reflected its content, then I would give the book 4 stars! But that would have been a gift because I would have been rounding up my star rating from a 3.6. But since the title is off, and the book is short and not particularly well outlined or written, I am dropping my rating to 3 stars. It’s just an OK book. 3 stars!

Buy The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books now for only $ 9.08!

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